Analyze the plan for opportunities.

MINI CASE

D. U. Singer Hospital Products Corp. has done sufficient new product development at the research and development level to estimate a high likelihood of technical success for a product of assured commercial success: A long-term antiseptic. Management has instructed Singers Antiseptic Division to make a market entry at the earliest possible time; they have requested a complete plan up to the startup of production. Marketing and other plans following startup of production are to be prepared separately after this plan has been completed. Project responsibility is assigned to the divisions Research and Development Group; Mike Richards, the project scientist who developed the product, is assigned responsibility for project management. Assistance will be required from other parts of the company: Packaging Task Force, R & D Group; Corporate Engineering; Corporate Purchasing; Hospital Products Manufacturing Group; Packaged Products Manufacturing Group.