Apply the hierarchy of marcom effects framework (see Figure 8.1) to explain the evolution of a relationship

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Apply the hierarchy of marcom effects framework (see Figure 8.1) to explain the evolution of a relationship between two people, beginning with dating and culminating in a wedding.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:40 AM

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Apply the hierarchy of marcom effects framework (see Figure 8.1) to explain the evolution of a relationship

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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