Are focus groups or depth interviews better lor determining the factors that underlie consumer preferences for eGO?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:58 AM

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Are focus groups or depth interviews better lor determining the factors that underlie consumer preferences for eGO?

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Focus groups are likely to be better than depth interv...View the full answer

Marketing Research An Applied Orientation

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