Marketing Research An Applied Orientation(6th edition)
Authors:
Naresh K Malhotra
In Stock: 1 Left
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Solution Manual Includes
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Book details
ISBN: 136085431, 978-0136085430
Book publisher: Pearson
Book Price $0 : Naresh K. Malhotra's 'Marketing Research: An Applied Orientation' 6th edition offers an in-depth exploration into the critical processes and methodologies of marketing research. This comprehensive textbook effectively blends theoretical concepts with practical applications to equip students and professionals with the skills necessary to navigate the complexities of modern markets. With a meticulous layout in the table of content, the book initiates discussions from fundamental concepts to advanced exploratory techniques. It includes detailed chapters on survey design, data collection methods, and statistical analysis, emphasizing the importance of a robust solution manual and answer key in mastering these intricate subjects. Key themes include the application of marketing research to solve real-world problems, ethical considerations, and the integration of technology in research processes. The book's reception among scholars and practitioners is largely positive, highlighted for its clarity and applicability across diverse marketing scenarios. Supporting this, the inclusion of case studies and practical examples encourages readers to apply theoretical insights into actionable strategies. Whether for academic learning or professional use, 'Marketing Research' provides a comprehensive guide that is essential for anyone involved in the field of marketing research. This synergy of theory and application makes it an invaluable resource in understanding and implementing research projects effectively. Cheap solution manuals accompanying this book provide step-by-step explanations to promote learning.
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