Are the following global standardization industries or industries where localization is more important: bulk chemicals, pharmaceuticals, branded

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Are the following global standardization industries or industries where localization is more important: bulk chemicals, pharmaceuticals, branded food products, moviemaking, television manufacturing, personal computers, airline travel, and fashion retailing.
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Strategic Management An Integrated Approach

ISBN: 1171

10th Edition

Authors: Charles W. L. Hill, Gareth R. Jones

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