As noted in the text, a number of home shopping channels now offer a variety of upscale

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As noted in the text, a number of home shopping channels now offer a variety of upscale products. Discuss reasons why you think this will work to their advantage. Are there any disadvantages to this strategy?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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As noted in the text, a number of home shopping channels now offer a variety of upscale

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Over the years home shopping channels have developed an image of a place for shutins and women in th...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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