While a very effective medium, direct marketing also has a number of distinct disadvantages. Discuss some of

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While a very effective medium, direct marketing also has a number of distinct disadvantages. Discuss some of these, and what marketers could do to decrease them.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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While a very effective medium, direct marketing also has a number of distinct disadvantages. Discuss some of

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Perhaps the major problem associated with direct marketing is its image Putting aside all of its oth...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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