Look back at Figure 84. Which questions would you pair to form a cross tabulation to uncover

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Look back at Figure 8–4. Which questions would you pair to form a cross tabulation to uncover the following relationships?

(a) Frequency of fast-food restaurant patronage and restaurant characteristics important to the customer,

(b) Age of the head of household and source of information used about fast-food restaurants,

(c) Frequency of patronage of Wendy’s and source of information used about fastfood restaurants, and

(d) How much children have to say about where the family eats and number of children in the household.

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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