Suppose your dean of admissions is considering surveying high school seniors about their perceptions of your school

Question:

Suppose your dean of admissions is considering surveying high school seniors about their perceptions of your school to design better informational brochures for them. What are the advantages and disadvantages of doing

(a) telephone interviews and

(b) an Internet survey of seniors requesting information about the school?

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 22, 2024 04:01 AM

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Suppose your dean of admissions is considering surveying high school seniors about their perceptions of your school

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Marketing

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