What are the factors that influence the decision of the exporter to use a standardized product strategy

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What are the factors that influence the decision of the exporter to use a standardized product strategy across countries and regions?

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Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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Question Posted: May 04, 2012 12:12 AM

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What are the factors that influence the decision of the exporter to use a standardized product strategy

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Products that can be standardized may satisfy basic nee...View the full answer

Essentials Of Business Research Methods

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