As the marketing research industry expands, what skills will future executives need to possess? How do these

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As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing research field?

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:28 AM

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As the marketing research industry expands, what skills will future executives need to possess? How do these

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The skill set which will serve marketing researchers is comprised of computer proficiency nego...View the full answer

Essentials of Marketing Research

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