Assess the financial, value, and service criteria that a buying center at the U.S. DOD may consider

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Assess the financial, value, and service criteria that a buying center at the U.S. DOD may consider when making purchases for both equipment (like the B-2 Stealth Bomber) and services (such as fuel transportation or food service). Also, what personal and organizational factors may influence a purchase decision at the U.S. DOD?
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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