Assign one or more levels of the hierarchy of needs and the motives described in Figure 45

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Assign one or more levels of the hierarchy of needs and the motives described in Figure 4–5 to the following products:

(a) Life insurance,

(b) Cosmetics,

(d) Hamburgers.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Oct 09, 2013 07:17 AM

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Assign one or more levels of the hierarchy of needs and the motives described in Figure 45

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a Life Insurance It is safety need As insurance is made for the purpose of gaining different kinds ...View the full answer

Marketing The Core

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