Assume that a medium-sized manufacturer of candy hires you to conduct an observation study in determining children's
Question:
a. List the variables that are relevant in determining this influence.
b. List the "observations" that might reflect each of these variables.
c. Develop an observation form that will enable you to collect the needed information.
d. Observe three such purchases in a store or supermarket.
e. Report your findings
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Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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