This observation task can be conducted near the vending machines in a cafeteria, a library, or a

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This observation task can be conducted near the vending machines in a cafeteria, a library, or a business school: The objective is to observe the deliberation time taken at the various machines and determine the factors that influence the deliberation time.
a. List the variables that would be relevant in achieving the above objective.
b. List the "observations" that would reflect each of these variables.
c. Develop an observation form that will enable you to collect the needed information.
d. Do five such observations and report your findings.
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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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