In October of 1999, Coca-Cola announced that it was considering testing a new vending machine that was temperature sensitive. The price of the soft drinks in the machines would be higher on hot days. The Miami Herald story read “Soda Jerks.” How is this practice a form of price discrimination? How can the placement of the vending machines create a monopoly? What if other vending machines are close by and are not owned by Coca-Cola?