Assume that the TV advertising schedule in Question 4 cost $2 million and generated 240 million gross

Question:

Assume that the TV advertising schedule in Question 4 cost $2 million and generated 240 million gross impressions. What are the CPM and CPP?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

See More Books

Question Posted: Aug 08, 2015 06:44 AM

See More Questions

Assume that in Canada there are 14 million TV households. A popular TV program, Hockey Night in Canada, aired at 6 p.m. and had a rating of 5.7 and a 10 share. At the 6 p.m. airtime, how many TV sets...
Assume there are two profit maximizing digital cable TV companies operating in this market. Further assume that they are not able to collude on the price and quantity of premium digital channel...
Assume that security returns are generated by a one-factor model. Hap Morse holds a portfolio whose component securities have the following characteristics: Specify an arbitrage portfolio in which...
According to adaptive expectations theory, a decline in the short-run aggregate demand curve ____ the inflation rate and ____ the unemployment rate. a) decreases; increases b) increases; decreases c)...
Determine the finite population correction factor for each of the following. (a) N = 100 and n = 50 (b) N = 400 and n = 50 (c) N = 700 and n = 50 (d) N = 1000 and n = 50 (e) What happens to the...
Martinez Corporation engaged in the following cash transactions during 2012. Sale of land and building $191,000 Purchase of treasury stock 40,000 Purchase of land 37,000 Payment of cash dividend...
Ethical Dilemma: You are the president of Dynamic Publishing, a firm that publishes textbooks. During an overseas trip, you assess the prospects for marketing Dynamics textbooks abroad. Upon visiting...
The Bettinghaus Corporation began business on January 2, 2010, with five employees. It created a sick leave and vacation policy stated as follows: Each employee is allowed eight days of paid sick...
The maximum possible monttily withdrawd is aeproximately 1 (Sinpity your answer Round to the nesest cent as needed)
The position of a particle as a function of time is given by r(vector) = (5.0i + 4.0j)t 2 m, where t is in seconds. a. What is the particles distance from the origin at t = 0, 2, and 5 s? b. Find an...
A television advertising schedule produced the following vehicle frequency distribution: f Percentage f Percentage f + 0 31.5 100.0 1 9.3 68.5 2 7.1 59.2 3 6.0 52.1 4 5.2 46.1 5 4.6 40.9 6 4.1 36.3 7...
With reference to the three-exposure hypothesis, explain the difference between three exposures to an advertising message versus three exposures to an advertising vehicle.
Why do you suppose rates on some money market instruments are quoted on a bank discount basis?
Carla Vista Corp. sponsors a defined benefit pension plan for its employees. On January 1, 2025, the following balances relate to this plan Plan assets $489,900 Projected benefit obligation 616,700...
Question 2 of 8 Shirts were purchased for $12.50 each and were marked up by $18.75. During Christmas, they were discounted by $6.85 per shirt. a. What was the rate of markdown? % Round to two decimal...
The cost versus quality decision is one that only few companies get right. What is the cost of quality? It is very high for some companies such as Ford and Bridgestone/Firestone, whose reputations...
Find the absolute maximum and absolute minimum values of the function f(x) (x-2)(x-5)+7 = on each of the indicated intervals. Enter 'NONE' for any absolute extrema that does not exist. (A) Interval =...
4. Roll one 10-sided die 12 times. The probability of getting exactly 4 eights in those 12 rolls is given by (a) 10 9 4 10 10 (b) HA 9 -HAA (c) 1 (d) 9 (c) 10 9 () 10
Which of the following items is most likely to be stored at the back of a warehouse, furthest away from the shipping dock? a) Low number of trips and low number of storage blocks b) Low number of...
What mass of H2 will be produced when 122 g of Zn are reacted? Zn(s) + 2HCl(aq) ( ZnCl2(aq) + H2(g)
The best fire extinguishing agent for a Class D fire is __________________.
Visit the Hennes & Mauritz website and compare H&Ms product offerings with those offered by Gap (www.gap.com).
Explain the relationship between customer satisfaction and customer value.
Discuss the potential role of the Internet in the new-product-planning process. Which stages of the process may benefit most from Internet initiatives?
Create a Data Table to depict the future value when you vary the interest rate and the investment amount. Use the following assumptions: Interest Rates: Investment Amounts:-10.0% $10,000.00 -8.0%...
Isaac earns a base salary of $1250 per month and a graduated commission of 0.4% on the first $100,000 of sales, and 0.5% on sales over $100,000. Last month, Isaac's gross salary was $2025. What were...
Calculate the price, including both GST and PST, that an individual will pay for a car sold for $26,995.00 in Manitoba. (Assume GST = 5% and PST = 8%) a$29,154.60 b$30,234.40 c$30,504.35 d$28,334.75...

Assume that the TV advertising schedule in Question 4 cost $2 million and generated 240 million gross

Question:

Step by Step Answer:

CPM 2000000240000 ...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Students also viewed these Marketing questions