A television advertising schedule produced the following vehicle frequency distribution f Percentage f Percentage f 0 31 5 100 0 1 9 3 68 5 2 7 1 59 2 3 6 0 52 1 4 5 2 46 1 5 4 6 40 9 6 4 1 36 3 7 3 7 32 2 8 3 4 28 5 9 3 1 25 1 10 22 0 22 0 a What is the reach for this advertising schedule b What i...

A television advertising schedule produced the following vehicle frequency distribution: f Percentage f Percentage f + 0

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A television advertising schedule produced the following vehicle frequency distribution:

f	Percentage f	Percentage f +
0	31.5	100.0
1	9.3	68.5
2	7.1	59.2
3	6.0	52.1
4	5.2	46.1
5	4.6	40.9
6	4.1	36.3
7	3.7	32.2
8	3.4	28.5
9	3.1	25.1
10+	22.0	22.0

a. What is the reach for this advertising schedule?

b. What is the effective reach?

c. How many GRPs does this schedule generate?

d. What is the frequency for this schedule?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:44 AM

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A television advertising schedule produced the following vehicle frequency distribution: f Percentage f Percentage f + 0

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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