Visit the website of the Gap (www.gap.com). Discuss how the web can be used in new-product planning

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Visit the website of the Gap (www.gap.com). Discuss how the web can be used in new-product planning for a bricks-and-mortar retailer such as the Gap.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:02 AM

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Visit the website of the Gap (www.gap.com). Discuss how the web can be used in new-product planning

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The Gap can utilize the Internet in several ways for its new product planning efforts Customer purch...View the full answer

Strategic Marketing

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