Assume you wanted to improve or create favorable attitudes among college students toward the following. Would you
Question:
a) ASPCA
b) BMW motorcycles
c) Organic eggs
d) Sky diving
e) Not driving after drinking
f) Using the bus for most local trips
g) Oreo cookies
h) Volunteering for habitat for Humanity
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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