Assume you wanted to improve or create favorable attitudes among college students toward the following. Would you

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Assume you wanted to improve or create favorable attitudes among college students toward the following. Would you focus primarily on the affective, cognitive, or behavioral component? Why?
a) ASPCA
b) BMW motorcycles
c) Organic eggs
d) Sky diving
e) Not driving after drinking
f) Using the bus for most local trips
g) Oreo cookies
h) Volunteering for habitat for Humanity
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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