Based on the DDB Tables 1B through 7B, what characterizes an individual who would say, In making

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Based on the DDB Tables 1B through 7B, what characterizes an individual who would say, “In making big decisions, I go with my heart rather than my head”? How does this relate to affective decision making? What are the marketing implications of this?
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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