Below is financial information for two restaurant retailers. Popper's Company operates an innovative retail bakery-cafe business and franchising business. At the end 2010, Popper's had 132 company-owned and 346 franchise-operated bakery-cafes. Popper's located most of their unique bakery-cafe concept stores in suburban, strip mall, and regional mall locations. As a first mover in this concept, the company operates in 32 states. Simmer Corporation began operations five years earlier than Popper's and purchases and roasts whole bean coffees and sells them, along with numerous coffee drinks and related products at over 2,900 Company-operated retail stores.
Selected Data for Popper's Company and Simmer Corporation
(Amounts in millions)

Required:
Compute the rate of return on assets for each firm. Disaggregate the rate of return on assets into profit margin and assets turnover components. The income tax rate is 35%.
Describe the likely reasons for the differences in the profit margins and assets turnovers of the two companies.

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Simmer Popper's $4,076 $278 Sales Cost of Goods Sold 1,686 97 Interest Expense Net Income 268 22 Average Inventory 303 Average Fixed Assets 2,163 130 Average Total Assets 2,472 166