Below is the scenario, you need to read that and answer the questions at the end of

Question:

Below is the scenario, you need to read that and answer the questions at the end of this scenario:
Activity/Task
Fitness fast currently consists of eleven fitness centers throughout Dubai. Their goal is to expand to around 20 centers in Dubai before expanding to other Emirates. Currently, most of their fitness centers are operating at only 60% capacity. This means that they will greatly benefit from more customers (as most of their costs are fixed costs - in premises and equipment). As a result, they have budgeted just over $1m (which is a substantial amount for them) for an upcoming promotional campaign. Their problem is that they are faced with too many choices and are unsure how to structure their campaign. That's why they need your help/advice.
They have identified five different segments of people that are attracted to joining a fitness center. These segments are:

the These people use Pushing Boundaries fitness This group is mainly aged 10% centers to help them achieve under 30 and

The firm is also unsure about what type of message they should communicate and the best way to present that message. To help them with their decision, they have constructed the following:

And, of course, the firm hasn't even considered the question of which media vehicles they should use. However, given their fairly limited budget, they are most likely restricted to:
Radio advertising
Local paper advertising
Local cinema advertising
Internet ads
Shopping mall promotions
Letterbox drops
Billboards
Taxis and buses
Publicity
Customer referral incentives
Which target market/s to pursue? (Limit to one or two for the simplicity of the activity)
Therefore, which appeal/s, message/s, and source/s to use?
Which media vehicles to use?
Outline why you think your plan is a good approach?