Brands are no longer a domestic phenomenon. In fact, many consumers now associate global brands with higher degrees of quality or prestige than more localized or even regionalized brands. Find data on this topic at BusinessWeek’s Global Brands section by using the search term “global brands” at globaledge.msu.edu/ibrd (and check the box “Resource Desk only”). Once there, click on the “Top 100 Brands Interactive Scoreboard.” What are the top ten brands worldwide? Which countries are represented? Which brands from the overall study are from Germany?