Briefly define the following: eigenvalue, factor loadings, factor matrix, factor scores.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:11 AM

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Briefly define the following: eigenvalue, factor loadings, factor matrix, factor scores.

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These are all statistics associated with factor analysis Eigenvalue The total variance explained ...View the full answer

Marketing Research An Applied Orientation

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