Briefly describe how the timing and amount of spending vary in the following media schedules: pulse, skip,

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Briefly describe how the timing and amount of spending vary in the following media schedules: pulse, skip, blitz, and build- up.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:15 AM

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Briefly describe how the timing and amount of spending vary in the following media schedules: pulse, skip,

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A pulse media schedule groups advertising into flights over a predetermined period and at vary...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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