Should the budget determine the media plan or should the media plan determine the budget? Briefly explain

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Should the budget determine the media plan or should the media plan determine the budget? Briefly explain and establish an opinion on this issue.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:16 AM

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Should the budget determine the media plan or should the media plan determine the budget? Briefly explain

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What came first Was it the chicken or the egg The ideal situation wou...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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