Briefly discuss the appropriate role to be played by advertising agencies and their clients in the formulation

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Briefly discuss the appropriate role to be played by advertising agencies and their clients in the formulation of marketing and advertising plans.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:42 AM

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Briefly discuss the appropriate role to be played by advertising agencies and their clients in the formulation

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Clients must bring a good understanding of their customers and competi...View the full answer

Advertising and Integrated Brand Promotion

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