Now that some time has passed since the official launch of the iPad, has this product lived

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Now that some time has passed since the official launch of the iPad, has this product lived up to its early hype? Has it become the next "big thing" for Steve Jobs and Apple?
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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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