Briefly explain the following stages of event marketing execution: a) Site selection and staging b) Staffing c)

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Briefly explain the following stages of event marketing execution:
a) Site selection and staging
b) Staffing
c) Operations and logistics
d) Safety and security

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:21 AM

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Briefly explain the following stages of event marketing execution: a) Site selection and staging b) Staffing c)

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A key decision is site selection The site is selected based on the size of ...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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