What is shopper marketing? Briefly explain and offer a new example of this concept.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:21 AM

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What is shopper marketing? Briefly explain and offer a new example of this concept.

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Shopper marketing involves managing a consumers ...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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