Businesses, particularly those in the food preparation industry such as General Mills, Kellogg, and Betty Crocker, regularly

Question:

Businesses, particularly those in the food preparation industry such as General Mills, Kellogg, and Betty Crocker, regularly use coupons as a brand allegiance builder to stimulate their retailing. There is uneasiness that the users of paper coupons are different from the users of e-coupons (coupons disseminated by means of the Internet). One survey recorded the age of each person who redeemed a coupon along with the type (either electronic or paper). The sample of 35 e-coupon users had a mean age of 33.6 years with a standard deviation of 10.9, while a similar sample of 25 traditional paper-coupon clippers had a mean age of 39.5 with a standard deviation of 4.8. Assume the population standard deviations are not the same. Using a significance level of .01, test the hypothesis of no difference in the mean ages of the two groups of coupon clients.


Coupon
A coupon or coupon payment is the annual interest rate paid on a bond, expressed as a percentage of the face value and paid from issue date until maturity. Coupons are usually referred to in terms of the coupon rate (the sum of coupons paid in a...
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Statistical Techniques In Business And Economics

ISBN: 356

16th Edition

Authors: Douglas Lind, William Marchal

Question Posted: