What is the implementation phase of the strategic marketing process? Answer: The implementation phase carries out the
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What is the implementation phase of the strategic marketing process?
Answer: The implementation phase carries out the marketing plan that emerges from the planning phase and consists of (1) obtaining resources; (2) designing the marketing organization; (3) defining precise tasks, responsibilities, and deadlines; and (4) executing the marketing program designed in the planning phase. LO.1
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