By segmenting their product line into 7 segments, has New Balance selecting the optimal amount of segments?

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Question Posted: Aug 22, 2015 03:23 AM

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By segmenting their product line into 7 segments, has New Balance selecting the optimal amount of segments?

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There is no universal standard for the optimal number of segments ...View the full answer

Marketing Management

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