What factors do companies consider when deciding on possible global markets to enter?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:33 AM

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What factors do companies consider when deciding on possible global markets to enter?

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Possible global markets should be ranked on several factors including market size market growth cos...View the full answer

Principles of Marketing

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