Campbell Motors is an auto dealership that specializes in the sale of station wagons and light trucks.
Question:
Truck Demand = 500 18 (Truck Price in thousands)
Wagon Demand = 400 11 (Wagon Price in thousands)
The dealership's unit costs are $20,000 for trucks and $25,000 for wagons. Each truck requires three hours of prep labor, and each wagon requires two hours of prep labor. The current staff can supply 250 hours of labor.
a. Determine prices at which Campbell Motors can maximize the profit it generates from combined sales of trucks and wagons.
b. What is the marginal value of the current staff's labor hours?
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Related Book For
Management Science The Art Of Modeling With Spreadsheets
ISBN: 1301
4th Edition
Authors: Stephen G. Powell, Kenneth R. Baker
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