Campbell Soup ran ads on television showing solid ingredients at the top of a bowl of soup

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Campbell Soup ran ads on television showing solid ingredients at the top of a bowl of soup in a "mock-up" display. The company placed marbles at the bottom of the bowl to force the solid ingredients to the top. The FTC claimed that this was a violation of Section 5 of the FTCA, in that it was deceptive advertising. Who won? Explain.

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The Legal Environment of Business A Critical Thinking Approach

ISBN: 978-0132664844

6th Edition

Authors: Nancy K Kubasek, Bartley A Brennan, M Neil Browne

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