Case: "New Belgium Brewery: Building a Business on Sustainability"
1- What are the ethical issues in this case?
2- What keeps other companies from having the commitment to environmental sustainability that NBB has evidenced?
3- Are you more likely to purchase a product from a company with a strong commitment to sustainability?
4- The environmental sustainability benefits of cans over bottles are well established. Should NBB make a greater commitment to cans even if it means forgoing the distinctive aspects of its bottles and the potential loss of craft beer status in customers' perceptions?
5- Are New Belgium Brewing's Core Values and Beliefs sustainable? Or, will the company be forced by competition to revert to many of the traditional practices of other brewers?