Certain Muslim countries like Saudi Arabia do not allow advertisers to show a frontal picture of a

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Certain Muslim countries like Saudi Arabia do not allow advertisers to show a frontal picture of a woman with her hair. This creates a challenge for companies like Unilever or Procter & Gamble that want to advertise hair-care products (e.g., shampoo). How would you tackle this challenge?

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Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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