Download the results for the 2005 Global Sex Survey results from the Durex website (www.durex.com/us/gss2005result.pdf). The survey

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Download the results for the 2005 Global Sex Survey results from the Durex website (www.durex.com/us/gss2005result.pdf). The survey interviewed more than 317,000 people from 41 countries about their sexual attitudes and behavior. According to the survey 44 percent of all adults claim to be satisfied with their sex lives. At the top of the contentment chart are lovers in Belgium (57 percent), Poland (56 percent), Netherlands (54 percent), the United States (52 percent), and Switzerland and the United Kingdom (51 percent). At the bottom of the satisfaction scale are lovers in China (22 percent), Japan (24 percent), Hong Kong (30 percent), Portugal (33 percent), Indonesia (34 percent), Israel and Italy (36 percent), and Taiwan (37 percent). What might explain these differences? Examine some of the other findings in the survey. What do they imply for Durex, one of the world’s leading manufacturers of condoms?

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Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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