Chlorex in Problem 12-47 is planning to introduce another sustainable product, an all-purpose cleaner. The company is
Question:
In Problem 12-47
Top management estimates first-year sales to be 34,000 units; the marketing departments estimate is 47,000 units; the sales force suggests 41,000 units; the trade association estimates first-year sales will be 28,000 units; and the independent marketing firm estimates sales will be 51,000 units. Using these estimates and the demand data and forecast model for the detergent in Problem 12-47, develop a forecast for planning purposes for year five for the newcleaner.
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Related Book For
Operations And Supply Chain Management
ISBN: 289
8th Edition
Authors: Roberta S. Russell, Bernard W. Taylor
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