Choose one of the following combinations and explain why each is perceived differently by consumers: a. Seven

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Choose one of the following combinations and explain why each is perceived differently by consumers:
a. Seven jeans and Levi's
b. Saks Fifth Avenue and Sears
c. Hyundai Sonata and Jaguar XK
d. Motel 6 and the Ritz-Carlton

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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