Cite examples where advertisers may be able to develop successful ads without the benefit of pre-testing. Why

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Cite examples where advertisers may be able to develop successful ads without the benefit of pre-testing. Why would an advertiser decide to make the decision not to pretest?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Cite examples where advertisers may be able to develop successful ads without the benefit of pre-testing. Why

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Many if not most ads are not pretested Your everyday retail ads ads that are straight forward and ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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