Why would a producer offer refunds or cents-off coupons rather than simply lowering the price of its

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Why would a producer offer refunds or cents-off coupons rather than simply lowering the price of its products?

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Business

ISBN: 978-0324829556

10th Edition

Authors: Willian M Pride, Robert J. Hughes, Jack R Kapoor

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Question Posted: Aug 15, 2012 04:34 AM

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Why would a producer offer refunds or cents-off coupons rather than simply lowering the price of its

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Business

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