Clarion Marketing and Communications, a Connecticut based marketing research firm, recently launched Global Focus, a technique that allows companies to run focus groups in different countries that interact with each other. The focus groups are held in videoconference centers in the different cities (e.g., one in New York, one in London) with a moderator in each location. Do you see a need for ‘‘global focus groups’’? Why? (or why not?) What are potential benefits? Concerns?