Comment on the ethics of the following situations: a. A researcher plans to use invisible ink to
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a. A researcher plans to use invisible ink to code his direct mail questionnaires to identify those respondents who return the questionnaire.
b. A telephone interviewer calls at 10:00 p.m. on a Sunday and asks to conduct an interview.
c. A manufacturer purchases 100,000 e-mail addresses from a national e-mail distribution house and plans to e-mail out a short sales promotion under the heading “We Want to Know Your Opinions.”
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Essentials of Marketing Research
ISBN: 978-0073404820
2nd edition
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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