Comment on the following remark by a business consultant: Qualitative exploration is a tool of research and

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Comment on the following remark by a business consultant:
“Qualitative exploration is a tool of research and a stimulant to thinking. In and by itself, however, it does not constitute business research.”

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:43 AM

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Comment on the following remark by a business consultant: Qualitative exploration is a tool of research and

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Business research methods

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