Comment on the following situation: A product manager asks the research department to forecast costs for some

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Comment on the following situation: A product manager asks the research department to forecast costs for some basic ingredients (raw materials) for a new product. The researcher asserts that this is not a research job; it is a production forecast.

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:40 AM

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Comment on the following situation: A product manager asks the research department to forecast costs for some

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This situation illustrates narrow thinking by the researcher Researchers wh...View the full answer

Business research methods

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