Companies sometimes use athletes with a negative reputation or image as a spokesperson in their advertisements. What

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Companies sometimes use athletes with a negative reputation or image as a spokesperson in their advertisements. What risks are they taking?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:30 AM

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Companies sometimes use athletes with a negative reputation or image as a spokesperson in their advertisements. What

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Companies might use a controversial figure for a number of reasons First of all he or she cuts throu...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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