Evaluate the argument that humorous messages may wear out faster than other types of advertising appeals. Do
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Commercial wear out refers to the tendency of a message to lose its effectiveness when it is seen re...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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